设计特色：

荷兰建筑事务所MVRDV为蒂芙尼在上海太古里前滩的最新力作，堪称奢华珠宝与建筑创新的完美融合。这家荷兰公司将店铺外立面打造成一道令人目眩神迷的景观，装饰了近7000颗手工制作的玻璃"钻石"，向这个标志性珠宝品牌的传统致敬。

这个引人注目的外观在上海高端购物区的中心地带成为一个大胆的宣言。白天，外立面栩栩如生，每一个玻璃元素都反射并折射周围环境，创造出闪烁变幻的视觉效果。夜幕降临时，整合的变色LED照明系统让商店能够散发出多种色彩，包括品牌标志性的蒂芙尼蓝®。设计的精妙之处在于其看似简单却蕴含深意。MVRDV的方法将蒂芙尼的传统与前沿建筑技术完美结合，打造出一个吸引路人驻足的三维画布。精心设计的结构确保了可持续性，每个组件都考虑到了未来的拆解和回收利用。

通过汲取上海缤纷天际线的灵感，MVRDV为蒂芙尼的全球形象创造了一个本地化诠释。这个项目不仅提升了品牌的视觉形象，还为零售建筑设立了新标准，将艺术、技术和奢华完美融合，成为城市中一颗难忘的明珠。

MVRDV's latest creation for Tiffany & Co. in Shanghai's Taikoo Li Qiantan retail development is a dazzling testament to the fusion of luxury jewelry and architectural innovation. The Dutch firm has transformed the store's facade into a mesmerizing spectacle, adorning it with nearly 7,000 handcrafted glass "diamonds" that pay homage to the iconic jeweler's legacy.

This striking exterior serves as a bold statement in the heart of Shanghai's high-end shopping district. During daylight hours, the facade comes alive as each glass element reflects and refracts its surroundings, creating a shimmering, ever-changing display. As night falls, the integration of color-changing LED lighting allows the store to radiate in a spectrum of hues, including the brand's signature Tiffany Blue®.

The design's brilliance lies in its deceptive simplicity. MVRDV's approach marries Tiffany's heritage with cutting-edge architectural techniques, resulting in a three-dimensional canvas that captivates passersby. The carefully engineered structure ensures sustainability, with each component designed for future disassembly and recycling.

By drawing inspiration from Shanghai's vibrant skyline, MVRDV has created a localized interpretation of Tiffany's global presence. This project not only elevates the brand's visual identity but also sets a new standard for retail architecture, seamlessly blending art, technology, and luxury in an unforgettable urban jewel.

设计团队：

MVRDV建筑事务所于1993年由维尼·马斯（Winy Maas）、雅各布·范赖斯（Jacob van Rijs）和娜塔莉·德弗里斯（Nathalie de Vries）共同创立，如今已成为创新建筑设计和城市规划领域的先锋。目前，除创始合伙人外，弗朗斯·德维特（Frans de Witte）、福克·莫雷尔（Fokke Moerel）、石文倩（Wenchian Shi）、扬·克尼克（Jan Knikker）和贝特朗·希潘（Bertrand Schippan）也加入领导团队。这家总部位于鹿特丹的公司已经在全球扩张，在上海、巴黎、柏林和纽约都设有办事处。

MVRDV的设计方法以严谨的研究、多学科协作和对可持续性的承诺为特征。他们内部的气候团队确保每个设计都符合生态环保理念，而MVRDV NEXT则不断推动计算机辅助设计和技术集成的边界。该公司的作品涵盖了令人印象深刻的多种建筑类型，从鹿特丹标志性的混合用途建筑Markthal到具有重要文化意义的项目，如博伊曼斯·范伯宁恩美术馆藏品库。

MVRDV的作品经常挑战传统建筑规范，比如地拉那金字塔的改造项目和天津滨海图书馆等。在300多名专业人士的努力下，MVRDV持续塑造着建筑和城市规划的未来。他们强调创意、功能性和社会责任的设计理念赢得了国际赞誉和众多奖项。通过其附属智库"未来工厂"（The Why Factory），MVRDV还为学术讨论做出贡献，构想未来城市，并不断推动建筑思想的边界。

Founded in 1993 by Winy Maas, Jacob van Rijs, and Nathalie de Vries, MVRDV has established itself as a vanguard in innovative architectural design and urban planning. Now led by the founding partners alongside Frans de Witte, Fokke Moerel, Wenchian Shi, Jan Knikker, and Bertrand Schippan, this Rotterdam-based firm has expanded globally with offices in Shanghai, Paris, Berlin, and New York.

MVRDV's approach is characterized by rigorous research, multidisciplinary collaboration, and a commitment to sustainability. Their in-house Climate Team ensures eco-conscious designs, while MVRDV NEXT pushes the boundaries of computational design and technology integration.

The firm's portfolio spans an impressive range of typologies, from mixed-use developments like the iconic Markthal in Rotterdam to culturally significant projects such as the Depot Boijmans Van Beuningen. MVRDV's work often challenges conventional architectural norms, as seen in projects like the Pyramid of Tirana transformation and the Tianjin Binhai Library.

With a team of over 300 professionals, MVRDV continues to shape the future of architecture and urbanism. Their design philosophy, which emphasizes creativity, functionality, and social responsibility, has garnered international acclaim and numerous awards. Through their associated think tank, The Why Factory, MVRDV also contributes to academic discourse, envisioning future cities and pushing the boundaries of architectural thought.