设计特色：      

项目 – UNStudio为华为在上海设计的新旗舰店，其受自然和科技启发的沉浸式零售体验令人印象深刻。这座1810平方米的商业店面以递归的花瓣形外立面为特色，模仿自然界中的生长模式，代表着华为的Harmony操作系统和极化码技术。店内螺旋形的“和谐之树”把守住入口，通过沉浸式的增强现实体验带领顾客上楼。天然木材和象牙色调的石材等温暖材料打通了室内空间的流动感，专区无缝地将科技与华为的产品结合,从智能手表到汽车一应俱全。这家店一方面提供灵活的社区中心，如讲座空间、品牌展厅以及可让顾客亲自体验产品的休闲咖啡区域；另一方面又利用无框玻璃立面充分利用两层空间并最大化采光。秉承设计团队的一贯风格，可回收利用的木材等可持续材料减少了店面的环境影响，同时先进的通风系统和绿化也改善了室内空气质量。通过激发体验感受和展示氛围，这家新旗舰店成为华为与顾客之间的“以用户为本“的界面与接口。

团队 – 来自荷兰的著名建筑设计事务所UNStudio由Ben van Berkel（1957年生）和Caroline Bos于1988年共同创立，是一家以其全球化创新与可持续发展项目而闻名的国际建筑设计公司。UNStudio在全球6个办公室拥有来自27个国家的300多名员工，业务范围广泛，从建筑和桥梁到城市规划和产品设计应有尽有。在其“创造持久影响”的使命指引下，UNStudio的设计旨在解决诸如气候变化和人口增长等紧迫的城市问题。其目标是为未来社区创造健康和可持续的环境。通过广泛研究新材料和技术，UNStudio制定出适应未来、以人为本的设计方案。UNStudio在欧洲、亚洲和北美开展项目逾30年，积累了跨地域高效实施方案的丰富经验，其知名项目包括德国的梅赛德斯-奔驰博物馆、卡塔尔的多哈地铁网以及中国杭州的杭州来福士广场等。UNStudio现由共同创始人Ben van Berkel以及管理董事Astrid Piber和Philippe Smit领导。

Feature：

Project - UNStudio's new Huawei Flagship Store in Shanghai creates an immersive retail experience inspired by nature and technology. The 1810 sqm store features a striking facade of recursive petal-like forms based on growth patterns in nature, representing Huawei's harmony operating system and polar codes technology. Inside, a spiraling "Tree of Harmony" anchors the entrance, leading visitors upstairs via an interactive augmented reality experience.

Fluid circulation and warm materials like wood and ivory-toned stone unify the interior spaces. Technology is seamlessly integrated through zones dedicated to showcasing Huawei's products, from smart watches to cars. The store provides a flexible community hub via lecture spaces, brand galleries, and relaxed café areas where people can test products first-hand.

The facade's frameless glass front maximizes views inside the two-story space filled with natural light. Sustainable materials like recycled wood minimize the store's environmental impact, while advanced ventilation and greenery enhance indoor air quality. Through stimulating experiences and exhibits, the flagship store becomes a user-centric interface between Huawei and its customers.

Design Team - Founded in 1988 by Ben van Berkel and Caroline Bos, UNStudio is an international architecture and design firm known for its innovative and sustainable projects across the globe. With offices worldwide and over 300 staff from 27 countries, UNStudio takes on a diverse range of projects from buildings and bridges to city development and product design.

Guided by their mission to create lasting impact, UNStudio's designs address pressing urban issues like climate change and population growth. Their goal is to create healthy, sustainable environments for future communities. Through extensive research into new materials and technologies, UNStudio produces resilient, user-centric designs that are adaptive for the future.

With over 30 years of experience completing projects in Europe, Asia and North America, UNStudio can efficiently implement their knowledge across regions. Notable projects include the Mercedes-Benz Museum in Germany and the Doha Metro Network in Qatar. UNStudio is led by co-founder Ben van Berkel and managing directors Astrid Piber and Philippe Smit.