LADOR Flagship Store

 Design Team：Indiesalon
Size：175 m²   
Location：Seongdong-gu, South Korea

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Feature：

Project - In the vibrant Seongdong district of Seoul, a former retail space has undergone a transformative metamorphosis into an immersive haircare sanctuary that transcends conventional notions of product merchandising. Envisioned by the ingenious minds at Indiesalon, the LADOR Seongsu Store beckons customers into a multisensory experience that elevates haircare into an indulgent art form. The heart of this architectural marvel is the striking "bath cube" – a sculptural centerpiece that pays homage to LADOR's brand identity. Clad in a soothing sky blue hue, this striking installation houses an inviting bathtub brimming with scented bubbles, enticing visitors to immerse themselves in the brand's aromatic world. Beyond this captivating focal point, the space unfurls into a series of thoughtfully curated vignettes. The signature "oasis table," with its sinuous curves and integrated product displays, guides customers on a seamless journey of discovery. Meanwhile, opulent lounge booths exude an air of European sophistication, transporting patrons into a realm of indulgent pampering. But the true genius lies in the subtle yet ingenious interplay between indoor and outdoor realms. An alfresco shower area tantalizes passersby, drawing their gaze inward and enticing them to embark on a transformative haircare odyssey that blurs the boundaries between retail and experiential refuge.

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Design Team - Founded in 2013, Indiesalon is a Seoul-based spatial design studio that derives its ethos from the convergence of two philosophical cornerstones – the 'Indie Spirit' rooted in creativity and autonomy, and the 'Salon,' a forum for cultural discourse. This duality manifests in their approach, which champions free thinking and open communication as conduits to insightful spatial interpretations and implementations. Under the guidance of founder and principal architect Seokjoon Jang, Indiesalon's multidisciplinary team, comprising designers Wona Kim, Seonghyun Hong, and Jisu Kang, alongside management support lead Sayup Kwon, orchestrates immersive spatial experiences that transcend mere physicality. Their design narratives foster a symbiotic exchange between built environments and the multifaceted cultures they aim to celebrate. With a portfolio spanning retail, hospitality, and residential realms, Indiesalon's prowess lies in crafting spaces that ignite dialogue, nurture communities, and serve as catalysts for shared cultural explorations. Their collaborative approach and commitment to design integrity have solidified their reputation as vanguards in Korea's architectural landscape.